Overview

Alien8 Records is a music record label in Montreal that primarily represents noise and experimental music. In recent years, Alien8 have expanded their representation to include other local artists from genres such as pop, electronic, rock, folk, and many others.

The design brief consisted of rebranding the label in order to modernize their identity and appeal to a new generation of listeners. Deliverables include a logo, a brand guideline, and applications.

The chosen logo approach understands music as its own language, as it is interpreted and received differently than any spoken language on Earth; because there is greater meaning within sound and composition, music can reverberate farther in our minds and hearts. Moving forward with the idea that music is a language of its own and taking the name of the record label into play, a concept was developed of an alien entity with it's own extraterrestrial language.